MINI Social sharing event at Québec

After successful launching We Share Photos in Valkenburg in the Netherlands and in Are, Sweden, now Redbull Crashed Ice stage is in Québec!

The final race of the 2012 Redbull Crashed Ice World Championship takes place in Canada. We created a Social sharing experience by using RFID technology, so visitors could share their MINI vibe directly with their online friends.

How does it work?

Redbull Crashed Ice visitors received a MINI Facebook connect card. This card has a build in RFID chip that is connected to the Facebook profile of the visitor. The card becomes the personal MINI Facebook connect card. With this RFID Facebook card people can check-in, LIKE and share branded photos of MINI on their Facebookpage. This innovative and real-time social sharing experience makes it possible to share your offline experience with your online friends. BE COOL BE BRAVE BE MINI.