MINI connects Redbull Crashed Ice Sweden to Facebook

After successful launching the RFID Technology at Redbull Crashed Ice in Valkenburg, The Netherlands. We continued this success at Redbull Crashed Ice in Are, Sweden.

Red Bull Crashed Ice, the official world championship of ice cross downhill, is a thrilling competition where the athletes experience the sensation of skating down sheets of ice at speeds of up to 70kph.

“Share your offline experience with you online friends”

How does it work?

Redbull Crashed Ice visitors received a MINI Facebook connect card. This card has a build in RFID chip that is connected to the Facebook profile of the visitor. The card becomes the personal MINI Facebook connect card. With this RFID Facebook card people can check-in, LIKE and share branded photos of MINI on their Facebookpage. This innovative and real-time social sharing experience makes it possible to share your offline experience with your online friends. BE COOL BE BRAVE BE MINI.